University of Southern California

USC Globalization

World Bachelor in Business

The USC Marshall School of Business, The Hong Kong University of Science and Technology (HKUST) and Bocconi University in Milan recently established the World Bachelor in Business (WBB) partnership, the first undergraduate program in which students will live and study on three continents and earn degrees from three universities.

The World Bachelor in Business (WBB) partnership represents a bold new undertaking in higher education. For a pioneering group of 45 students, the WBB will provide unparalleled opportunities and challenges.

During four years of study in Los Angeles, Hong Kong and Milan, WBB students will learn from internationally renowned scholars at each of the universities as part of a program that will integrate rigorous classroom instruction, cultural immersion and real-world experiences.

The partnership calls for students to spend a full academic year on each campus, beginning at USC. Year two will find students attending the HKUST Business School, and in the third year, students will move to Milan to study at Bocconi University. In the fourth year, students will select from any of the three universities to complete their studies.

The first cohort of 45 students (pictured above) began classes last fall (2013). Meet some of our pioneering WBB students.

Learn more about the WBB

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